Play in the Park 2000

A community play held in Rouken Glen Regional Park written and produced by, and starring, local residents and featuring original music written especially for the play.

BRIEF:
To manage promotion and marketing of the event. Create a brand and a strategy for the event and send the play to the Millennium Dome in London.

RESULTS:
Local people of various ages acted in the play.
Successful marketing campaign was achieved.
Significant press coverage gained.
Exciting and memorable brand of event was established.