Play in the Park 2000

A community play held in Rouken Glen Regional Park written and produced by, and starring, local residents and featuring original music written especially for the play.

To manage promotion and marketing of the event. Create a brand and a strategy for the event and send the play to the Millennium Dome in London.

Local people of various ages acted in the play.
Successful marketing campaign was achieved.
Significant press coverage gained.
Exciting and memorable brand of event was established.